Sunday, 21 September 2014

Blog 3

Site being designed: Web design development portal with tutorials, articles and inspirational sites.

1. Describe exactly who the anticipated audience is, and how the particular characteristics of this audience will affect the design and implementation of your web site. You must be very specific. Outline the target audience’s characteristics such as:

a) Gender
The site will be predominantly be designed for a male audience because males significantly out number women in the IT industry so it would be logical to focus it at men. The functionality of the site wont differ due to the male target audience but the language and graphic elements such as colour would need to reflect this.
b) Age
The age targeted for this site will be over 18's. The language and layout will be mature and does not need to cater to children. It is also not probable that the elderly will be using the site so the site will not have to be simplified for their lack of computer knowledge.
c) Demographics
 The typical user for this site will be students or designers working in the industry wanting to keep up to date and find information to inspire them with projects. These users will be very familiar with using websites and will be extremely tech savvy so this should be kept in mind when creating the layout.
d) Socio-economic background.
The users of this site will be white-collar workers that are middle to upper class. This will mean the sites language will need to reflect these users.

2. Construct blueprint diagrams illustrating the structure by which a user will interact with 
your web site’s components. (Refer to Morville Chapter 12 for how to create 
blueprints.) The blueprints must:
c) Describe what form of navigation is being used (e.g., contextual, index terms, 
This website uses global and contextual navigation.
The global navigation runs across the top of the site in the traditional location. This navigation bar features both the homepage and search access as suggested in 'Information Architecture for the World Wide Web' (Morville and Rosenfeld, 2007).
Within the pages of the site contextual navigation has been used. Some of the links required did not fit in the traditional navigation locations and would have made the navigation hierarchy large and complicated. These links have been used sparingly and consistently to ensure their effectiveness.  (Morville and Rosenfeld, 2007)

d) Describe what type of browsing the web site supports (e.g., hierarchical, 
polyhierarchical, etc.).

3. Create a series of low/medium fidelity wireframes for the main pages of the web site. 
(Refer to Morville Chapter 12 for how to create wireframes.) The wireframes should 
include at the very least: 
a) The web site’s home page

Below is a wireframe of the homepage. The wireframe features some of the unique elements of the homepage. These include...
                                      - The article feed
                                      - Feature article
The homepage has a logical layout making the content the focus of the site.
The new articles feed draws in users, especially those who are regular visitors to the site.

Other Pages
Other pages in the site include...
                                      - About
                                      - How to use
                                      - Tutorial, Inspirational sites and tutorials (same layout)
All pages feature advertising on the right side of the site. This is kept consistent across the whole site.
Contextual navigation is consistently used on each page where appropriate.

c) A navigation (or search) page.
The search page allows the user to search for keywords that may appear in the articles, inspirational sites or tutorials. You can also narrow your search by browsing by key areas.

4. Design a metadata matrix that presents the vocabulary terms and relationships. You need 
only present accepted and variant terms in an accompanying controlled vocabulary 
database (there is no need to develop extensive synonym rings or explode the vocabulary 
to include broader and narrower terms). Search the Internet for examples of how to create 
a metadata matrix. Justify your design choices.

A standard vocabulary has been produced for the article, tutorial and inspiration pages. It is important to implement this vocabulary because there is potential for the vocabulary to become inconsistent and hard to manage as a result of the large amount of data being stored in the database.


Morville, P & Rosenfeld, L 2007, Information Architecture For The World Wide Web,
O’Reilly Media, California.

Sunday, 31 August 2014

Blog 2

Define what Information Architecture is, and describe what role an Information Architect plays in the development of a web site. Be sure to use images if possible and provide references to the literature. (Minimum of 500 words.)

Information architecture is the structural design, labelling and organising of environments where information is shared such as web sites, intranets, online communities and software applications. The implementation of Information Architecture is to aid in the usability and find-ability of the information in these environments. (What is IA?, 2013)

Figure 1: 
Information Architecture (Morville and Rosenfeld, 2007)
Louis Rosenfeld and Peter Morville explain Information Architecture with a simple Venn diagram (figure 1), it shows that information architecture is at the centre of a environments context, content and users. All of these facets need to be understood and researched in order to achieve successful information architecture. There is no single formula for creating an environment with great information architecture. (Morville and Rosenfeld, 2007)
The type of environment that the architect is designing will often dictate the practices performed as the needs of both the organisation and user always greatly vary with every project.

Information Architecture is becoming more important to more companies as they have an increased reliability on online information. There are a variety of things to consider when considering if implementing formalised Information Architecture into your web environments, they are as follows...

-  The cost of finding information
-  The cost of not finding information
-  The value of education
-  The cost of construction
-  The cost of maintenance
-  The cost of training
-  The value of brand

(Morville and Rosenfeld, 2007)

An information Architect uses a variety of practices to design information sharing environments. Usability testing is usually performed to determine how users interact with the environment, from there the architect will design strategies for successfully designing the information for those users.
(Information Architect: Job Description, 2013)

There is no formal qualification that you are required to have in order to practice information architecture however there are courses are becoming more common. An Information Architect could use any or a variety of the following fields in order to create a successful information architecture…
Figure 2
Information Architecture  Concepts (Morville and Rosenfeld, 2007)

· Info design
· User experience
· Knowledge management
· Experience design
· Interaction Design
· Content Management
· Customer relationship management
A diverse background is often an asset for Information Architects as many different disciplines can aid in designing the architecture of an environment.
(Morville and Rosenfeld, 2007)

The most important aspect of being an Information Architect is understanding the users needs and behaviour. The connection between the users and the information is the key and by using Information Architecture concepts (figure 2) the basic website can become a portal of easy access information, giving your users exactly what they need. (Morville and Rosenfeld, 2007)

Take a screen capture of the main page of web site of your own choice and post it on your blog.

a) Create a table (similar to page 101 of Morville - Chapter 6) describing the navigational labels. The table should present the name of the label, the destination page’s heading label, and the destination page’s <TITLE> label. 

Label Destination’s heading label Destination’s <TITLE>label
   -Graphic Design
   -Infographic Design
Web design and development
Branding graphic design


Us posts
The Creative Agency & Roundhouse
The Creative Agency & Roundhouse
Web Design Gold Coast & Roundhouse — The Creative Agency & Roundhouse
Design — The Creative Agency & Roundhouse
Printing & Offset and Digital & Signage — The Creative Agency & Roundhouse
Portfolio — The Creative Agency & Roundhouse 

Portfolio — The Creative Agency & Roundhouse Portfolio — The Creative Agency & Roundhouse Portfolio — The Creative Agency & Roundhouse 
BLOG — The Creative Agency & Roundhouse
Links — The Creative Agency & Roundhouse
Contact us Today — The Creative Agency & Roundhouse
Body navigation
Learn More
Get Started
Printing & Offset and Digital & Signage — The Creative Agency & Roundhouse
Contact us Today — The Creative Agency & Roundhouse
Web design and development 
Branding graphic design 
Portfolio #web-design-portfolio
Us posts 
The Creative Agency & Roundhouse
The Creative Agency & Roundhouse
Web Design Gold Coast & Roundhouse — The Creative Agency & Roundhouse
Design — The Creative Agency & Roundhouse
Printing & Offset and Digital & Signage — The Creative Agency & Roundhouse
Portfolio — The Creative Agency & Roundhouse 
BLOG — The Creative Agency & Roundhouse 
Links — The Creative Agency & Roundhouse 
Contact us Today — The Creative Agency & Roundhouse

b) Describe what labels you do not like and why, and suggest improvements. 
The majority of the labels are appropriate for the site. The blog label could be changed to articles instead as the content is more like articles you would see in a magazine rather than the mixed bag of news, articles and links that is common with blogs. The Brand/Logo label could use the addition of the word design on the end to make it 'Brand/Logo Design'. The other portfolio labels have the word 'design' as the companies main field of work is design, the Brand/Logo label lacks this making it inconsistent.

c) Describe whether there are any inconsistencies in the labelling system between the pages (in terms of style, presentation, syntax, granularity, comprehensiveness and audience). 
Due to the one page nature of the portfolio section of the site there is an inconsistency in layout with the second tier navigation items. When entering portfolio you are actually taken to the first tier item, Brand/Logo which could be confusing for the user. Also all the headings are the same for the portfolio second tier items which is inconsistent with the other pages.
The headings and <title> labels on this site vary and are very large, this is a SEO strategy that the designer is using but could be confusing for users.
The labels use the appropriate language for the audience that would be using the site.

d) Describe what type of navigation is used? 
The main navigation system for this site is a global system along the top of the site. There are also breadcrumbs on pages with second tier navigation and the use of tag clouds and category lists on the blog pages which are quite messy and confusing.

e) Describe what type of search system is used? 
The search system used in this site is only available for the blog articles. It can be found on the blog page and searches for key words only within the articles. The search bar is very hard to find and has limited functionality and could be improved by including it on every page and increase its search range.

3. Examine at least two other similar or competing web sites and undertake the following tasks: 

Site 1
a) Provide screen shots of these competing web sites. 

b) Describe how similar the labelling systems are? 
The main navigation items are very similar to the Roundhouse site however this site breaks down the sections further down in the menu so it is easier for the user to find exactly what they are looking for. The language used is more complex than the Roundhouse site which makes you feel as if it is for a more upmarket/corporate audience.

c) State whether you think any particular site is clearly the winner (and if so, why)? 
I feel like the Emotio site is more comprehensive and easier to navigate however it could be to complex for users who arent in the creative industry.

Site 2
a) Provide screen shots of these competing web sites. 

b) Describe how similar the labelling systems are? 
The labelling system between this site and the Roundhouse site are very different. This site has no global navigation and you can only navigate through the body. This site uses question based labels which works well as it is used consistently.

c) State whether you think any particular site is clearly the winner (and if so, why)? 
I believe the Roundhouse sites labelling is more affective than this site, although this site uses its question based navigation well it is restrictive and could be confusing for some uses.


Information Architect: Job Description 2013, viewed 30 August 2013, <>

Morville, P & Rosenfeld, L 2007, Information Architecture For The World Wide Web,
O’Reilly Media, California.

What is IA? 2013, viewed 30 August 2014, <>.

Friday, 15 August 2014

Blog 1 – Information Seeking, Classification, and Organisation

1. Use the pearl growing method for information seeking to search for information about “Electronic Record and Documents Management” and “Digital Asset Management”. 

a) Describe what you found/learnt about “Electronic Record and Documents Management” and “Digital Asset Management”.

Electronic Record and Documents Management
Electronic Record and Documents Management is performed in order to handle records and documents from when they are produced until the end of their life. Many organisations implement software in order to effectively undertake electronic record and documents management. For many large organisations import documents must be managed affectively, including version control in order to meet legal and regulatory obligations.(What is Electronic Records Management (ERM)?, 2014)
Electronic documents and records management systems...

  • Create
  • Capture
  • Describe
  • Secure
  • Retrieve
  • Access and use 
  • Keep, destroy or transfer 

There are several associations that develop standards and provide information on Electronic Record and Documents Management these include.
  • Association for Information and Image Management (AIIM)
  • Association of Records Managers and Administrators (ARMA International)
  • Records Management Society (RMS)

Digital Asset Management
Digital asset management is the way you manage any form of digital asset by utilising metadata to give the assets detailed which can then be used to catalogue it. The digital assets can be files, images, audio and visual assets in a variety of formats.(What is Digital Asset Management?, 2014)
These digital assets can be managed by a Digital Asset Management System (DAMS) which uses the metadata to make the assets easily accessible and organised. Many of these systems will be designed to be used in a certain context for organisations that store certain types of assets.(What is Digital Asset Management?, 2014) An example could be a security company that needs to store video surveillance for 3 years before disposing of the footage. A system could be put into place to manage, backup, dispose and search the assets to make the companies tasks easier.
Digital Asset Management System will include partial or all of the following functionality...
  • Organizing digital assets
  • Manipulating digital assets (converting, merging, collating)
  • Searching for a digital asset
  • Verifying the integrity of digital assets
  • Delivery and distribution of digital assets
  • Securing digital assets - including copyright protection mechanisms
  • Backing up digital assets
    (What is a Digital Asset Management System (DAM)?, 2011)
Many systems will be specifically designed for certain industries and there specific needs.

b) Describe your experience with using the pearl growing method and the processes you undertook. 

I used the Pearl growing method to research the above topics. I utilised Googles related:[] functionality to find similar articles. I first found articles and sites that had information that I felt was appropriate to explain the topics and used the related function to find a selection that Google determined related. This was very successful however I did find some of the information was too similar so I didn't find much variety which I usually like when researching. I tried this method with both an article and a standard website, the article provided better results than the website because the first page of the search for the website only supplied links to different pages of the same site. I believe this would be a good tool to use in conjunction with other methods as well depending on what you were searching for. 

2. Arrange the following list in alphabetical order then answer the questions below. You should look to the literature and existing theory to justify your answers. 


#!%&: Creating Comic Books
$35 a Day Through Europe
.38 Special
The 1-2-3 of Magic
1001 Arabian Nights
Albany, New York
El Paso, Texas
H20: The Beauty of Water
The Hague, Netherlands
The Lord of the Rings
New York, New York
Newark, New Jersey
Plzen, Czech Republic
Saint Nicholas, Belgium
St. Louis, Missouri
XVIIme si├Ęcle

a) Did you put ‘The Hague’ under T or H? Why? 

'The Hague' was put under H, words such as 'a' and 'the' have no meaning and are best left out when ordering alphabetically.

b) Did you put ‘El Paso’ under E or P? Why? 

'El Paso' has been placed under E. El Paso is the name of a place so it needs to remain a complete word to make sense.

c) Which came first in your list, ‘Newark’ or ‘New York’? Why? 

'New York' came before 'Newark' as the space in 'New York' has precedence over the a in 'Newmark'.

d) Does ‘St. Louis’ come before or after ‘Saint Nicholas’? Why? 

'Saint Nicholas' comes before 'St. Nicholas' because the a in 'Saint Nicholas' comes before the t alphabetically as they are written in the list. A improved list would have a consistent way of displaying 'saint'.

e) How did you handle numbers, punctuation, and special characters? (Justify your answer.) 

I handled any special characters by using ascii code, ascii code includes all the necessary characters and is a formalised approach to displaying a list.

f) Assuming the italicised terms are book titles, what might be a more useful way to organise this list? (Justify your answer.) 

Due to the information being from several different categories, it would be better to organise the information in an ambiguous organization scheme. This would mean grouping the books together in alphabetical order. (Morville and Rosenfeld, 2007)

g) If the cities represent places you’ve visited and the book titles are ones you’ve read, how could chronology be used to order the list in a more meaningful way? (Justify your answer.) 

Chronology could be used to organise the books by publishing date and the places as date visited. They could be ordered with the most recent first  or last depending on how the information was going to be used.

Seek out and provide screen shots of web sites that are examples for each of the following organisation schemes: 


This website meets the criteria to be a Topic/Subject website as it clearly categorises products by topics within its navigation. This fits the description in 'Information Architecture For The World Wide Web' (Morville and Rosenfeld 2007, p. 63)" While few web sites are organized solely by topic, most should provide some sort of topical access to content"


The purpose of this site is to create a T-Shirt, in order to do this the user needs to perform a series of tasks which are stepped out under the navigation. This site fulfils the criteria of a task orientated scheme as it’s possible to anticipate a limited number of high-priority tasks that users on this site will want to perform. (Morville and Rosenfeld, 2007) 


There are two audiences that are identified in the Qantas site, these are everyday travellers and Business travellers. There are two different interfaces for these different travellers, suited to their different needs. It would be common place for visitors to bookmark their appropriate section of the site depending on their needs which is common place with audience organisational structures. (Morville and Rosenfeld, 2007) 


The Unquoted website uses metaphor's for their navigation. Symbols are used instead of words but it is still easy to understand and navigate. The metaphors in this site are very common for the audience of this site, if someone unfamiliar with the content entered the site it could be a confusing form of navigation for the user. (Morville and Rosenfeld, 2007) 


The hybrid approach can be seen in the PlayCollectables site as it has examples of both topic/subject and audience in its navigation. This helps people access the products they need by meeting different criteria, using hybrid approach for different sections of the website makes different tasks easier for the user. (Morville and Rosenfeld, 2007) 


Morville, P & Rosenfeld, L 2007, Information Architecture For The World Wide Web, 
O’Reilly Media, California.

Porter-Roth, B 2006, Applying Electronic Records Management in the Document Management Environment: An Integrated Approach, viewed 13 August 2014, <>.

What is a Digital Asset Management System (DAM)? 2011, viewed 13 August 2014, <>.

What is Digital Asset Management? 2014, viewed 13 August 2014, <>.

What is Electronic Records Management (ERM)? 2014, viewed 13 August 2014, <>

Sunday, 10 August 2014

Week 2 Questions

1. Why is it difficult for people to reward good IA?
Information architecture is not visabile by the final user so it is not appreciated.

2. Explain what is meant by “Top-Down IA”.
As its name implies, this approach helps the information architect understand the big picture and work down toward the details of delivery, page flow, and content structure.
3. What are some common questions a user has upon landing on a page on a web site?
- How do I search?
- How do I navigate?
- What is the site?
- What does it do?

4. Explain what is meant by “Bottom-Up IA”. Why is Bottom-Up IA becoming increasingly important?
This helps the information architect understand the underlying small pieces that make everything work, namely metadata and all the things that involve metadata: what it should do, where it should be stored, how to deploy it, and how the different metadata interact. It is getting more important with the way metadata is being used.
5. What is an organisation system?
 The main ways of categorizing or grouping a site’s content (e.g., by topic, by task,
by audiences, or by chronology). Also known as taxonomies and hierarchies. Tag

clouds (based on user-generated tags) are also a form of organization system.

6. What is a site-wide navigation system? Provide a screenshot of an example.
Primary navigation systems that help users understand where they are and where they can go within a site (e.g., breadcrumbs).

7. What is a local navigation system? Provide a screenshot of an example.
Primary navigation systems that help users understand where they are and where they can go within a portion of a site (i.e., a subsite).

8. What is a sitemap/table of contents? Provide a screenshot of an example.
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

9. What are site indices? Provide a screenshot of an example.
Index terms are also used to make browsing easier: the metadata from a collection of documents can serve as the source of browsable lists or menus. This can be highly beneficial to users, as index terms provide an alternative to a site’s primary organization system, such as an information architecture organized by business unit.

10. What are site guides? Provide a screenshot of an example.
Supplementary navigation systems that provide specialized information on a specific topic, as well as links to a related subset of the site’s content.

11. What are site wizards? Provide a screenshot of an example.
Supplementary navigation systems that lead users through a sequential set of steps; may also link to a related subset of the site’s content.

12. What is a contextual navigation system? Provide a screenshot of an example.
 Consistently presented links to related content. Often embedded in text, and generally used to connect highly specialized content within a site.

13. What is a search interface? Provide a screenshot of an example.
 The means of entering and revising a search query, typically with information on how to improve your query, as well as other ways to configure your search (e.g., selecting from specific search zones).

14. What is a query language? List some Boolean operators and provide examples of queries using these operators.
 The grammar of a search query; query languages might include Boolean operators (e.g., AND, OR, NOT), proximity operators (e.g., ADJACENT, NEAR), or ways of specifying which field to search (e.g., AUTHOR=“Shakespeare”).

15. What is a query builder?
 Ways of enhancing a query’s performance; common examples include spell checkers, stemming, concept searching, and drawing in synonyms from a thesaurus.

16. What is the purpose of a retrieval algorithm?
The part of a search engine that determines which content matches a user’s query; Google’s PageRank is perhaps the best-known example.

17. What are search zones?
 Subsets of site content that have been separately indexed to support narrower searching (e.g., searching the tech support area within a software vendor’s site).

18. What are search results?
 Presentation of content that matches the user’s search query; involves decisions of what types of content should make up each individual result, how many results to display, and how sets of results should be ranked, sorted, and clustered.

19. In terms of content, why are headings important?

 Labels for the content that follows them, important to explain following information.

20. What are embedded links?

 Links within text; these label (i.e., represent) the content they link to.

21. What is embedded metadata?
 Information that can be used as metadata but must first be extracted (e.g., in a recipe, if an ingredient is mentioned, this information can be indexed to support searching by ingredient).

22. In terms of content, what are chunks?
 Logical units of content; these can vary in granularity (e.g., sections and chapters are both chunks) and can be nested (e.g., a section is part of a book).

23. What are sequential aids?
 Clues that suggest where the user is in a process or task, and how far he has to go before completing it (e.g., “step 3 of 8”).

24. What are identifiers?
 Clues that suggest where the user is in an information system (e.g., a logo specifying what site she is using, or a breadcrumb explaining where in the site she is).

25. What is meant by “invisible components” in IA?
 Certain key architectural components are manifest completely in the background; users rarely (if ever) interact with them. These components often “feed” other components, such as a thesaurus that’s used to enhance a search query.

26. What are controlled vocabularies and thesauri?
 Predetermined vocabularies of preferred terms that describe a specific domain (e.g., auto racing or orthopedic surgery); typically include variant terms (e.g.,“brewskie” is a variant term for “beer”).Thesauri are controlled vocabularies that generally include links to broader and narrower terms, related terms, and descriptions of preferred terms (aka “scope notes”). Search systems can enhance queries by extracting a query’s synonyms from a controlled vocabulary.

27. What is best bets?
 Preferred search results that are manually coupled with a search query; editors and subject matter experts determine which queries should retrieve best bets, and which documents merit best bet status.

28. List some of the difficulties with organising information.
Every user reacts differently to information organisation, its hard to know the way that will best suit your users.

29. What is meant by the term “taxonomy”?
A taxonomy is a way to group things together

30. What is hierarchy a natural way for humans to organise information?
Its an easy way to break things down so we understand it better.

31. List some design rules when designing a hierarchical organisation scheme.
• Recognize the danger of overloading users with too many options.
• Group and structure information at the page level.

• Subject your designs to rigorous user testing.

32. Describe the advantages and disadvantages of a hypertextual organisation structure.
Advantages     -  Great flexibility
Disadvantages -  Without context, users can quickly become overwhelmed and frustrated.
                        -   Hypertextual links are often personal in nature. The relationships that one person sees                             between content items may not be apparent to others.

33. What is social classification?
  Users tag objects with one or more keywords.
The tags are public and serve as pivots for social navigation. Users can move fluidly between objects, authors, tags, and indexers. Example Flickr

34. What is meant by the term “folksonomy”?
A folksonomy is a system of classification derived from the practice and method of collaboratively creating and translating tags to annotate and categorize content; this practice is also known as collaborative tagging, social classification, social indexing, and social tagging.

Tuesday, 5 August 2014

Week 1 Questions

1. What is information? Describe the qualities of information.
What is conveyed or represented by a particular arrangement or sequence of things.
Qualities of good information include...
  • It must be relevant
  • It must also be clear
  • There must be sufficient accuracy
  • The information must be complete
  • The information must also be trustworthy
  • It must be concise
  • Information must be provided in a timely manner
  • It must be communicated to the right person
  • It must also be communicated via the right channel
  • Information must be less costly than the value it provides

2. What is the Dewey Decimal System? Describe how it operates.
A tool to organize and provide access to the growing number of books. The Decimal Classification introduced the concepts of relative location and relative index which allow new books to be added to a library in their appropriate location based on subject.

3. Explain what Library Science is.
Library science is an interdisciplinary or multidisciplinary field that applies the practices, perspectives, and tools of management, information technology, education, and other areas to libraries; the collection, organization, preservation, and dissemination of information resources; and the political economy of information.

4. What is information architecture?
1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

5. List and describe at least three reasons for why information architecture is important (i.e., 
the return on investment for hiring an information architect).
• Cost of not finding (bad decisions, alternate channels)
• Cost of finding (time, clicks, frustration, precision)
• Cost of construction (time, budget, staff, frustration, technology, planning, bugs)

6. List and describe the four key information architecture concepts that help information architects articulate user needs and behaviours.
  • Complex systems
  • Invisible work
  • Knowledge networks
  • Information seeking behaviour
7. List and describe the three main information architecture systems that support a web site.
  • Searching systems
  • Navigation systems
  • Semantic networks
8. List and describe the four main information architecture deliverables.
  • Blueprints
  • Wireframes
  • Controlled vocabularies
  • Metadata Schema
9. The following is a list of career titles related to this course. Research five titles from the 
list. Write a brief description for the title, what the key duties are, which potential 
companies will hire people with those skillsets, and what sort of remuneration is 

Information Architect - The art and science of organizing and labelling web sites, intranets, online communities and software to support usability and findability.

Usability Designer - A usability analyst often acts as both analyst and designer. For a product that has been released, the analyst evaluates user interactions, conducts usability studies and presents findings and recommendations in a plan that drives future design improvements.

Enterprise Content Management Analyst - Performs operational maintenance and troubleshooting of the SharePoint/Documentum and associated ECM products, as well as full system and data architecture and governance.

SEO Manager - Responsible for coordinating and implementing SEO & SMO strategies for clients.

Web Developer/Designer - Responsible for creating a site or pages, this includes the design, layout and coding, this can mean working on a brand new website or updating an already existing site.

10. Check out the Information Architecture Institute. Comment on what sort of value you see
such an institute being to the community. Place a link on your blog to the institute. It promotes and educates the comunity and creates standards for people to follow.

11. Describe what is meant by the term “information ecology”.

Information ecology marks a connection between ecological ideas with the dynamics and properties of the increasingly dense, complex and important digital informational environment.

12. What is content management and how does it relate to information architecture?

Set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. Information architecture uses CMS as a tool for organising information.

13. What is metadata and how is it used in information architecture?

Metadata is a set of data that describes and gives information about other data. Used for search, labelling info.

14. Explain why the “Too-Simple” information model is unrealistic for modelling users’ information seeking behaviours.

- Ignores prior knowledge
- Uses simple algorithmic approach which doesn't always work with a problem which isnt straight forward like information
- Doesnt look at how users interact.

15. Describe how a web site user typically finds information.

Web users usually search, the current most popular search engine is google.

16. What is known-item seeking? Give two examples.

In a known-item task, the user:
- Knows what they want
- Knows what words to use to describe it
- May have a fairly good understanding of where to start
- Looking for someone on facebook
- Buying food online

17. What is exploratory seeking? Give two examples.

In an exploratory task, people have some idea of what they need to know. However, they may or may not know how to articulate it and, if they can, may not yet know the right words to use.
- Online shopping
- Long tail searches

18. What is exhaustive research? Give two examples.

We discover not only what we were looking for, but a whole lot more that gives us an even better understanding of our original search query.- Researching for an assignment
- Looking for a car

19. What is re-finding? Give two examples.

People looking for things they have already seen. They may remember exactly where it is, remember what site it was on, or have little idea about where it was.- Looking for an articl you have already seen
- ITunes -find a song.

20. What is the Berry Picking Model? Give an example of how you might search for a topic 
using the Berry Picking Model.

Asssumes that as users search a document collection (possibly a number of different searches with different queries), they collect and save useful tidbits (both useful references and actual information).
You could do this by searching google and taking info from a variety of articles.

21. What is the Pearl Growing Model? Give an example of how you might search for a topic 
using the Pearl Growing Model.

You can use the pearl-growing method when terms for a search are limited or when your search yields very few results.
The pearl-growing method starts with one good article.
You then retrieve this article in a database and examine the record for assigned subject headings, key authors, recurring words that can be used in subsequent searches.

22. Explain what search analytics is and how it helps your learn more about information 
needs and information seeking behaviours.

Diagnosing problem by using search queries. Helps with understanding information needs.

23. Explain what contextual enquiry is and how it helps your learn more about information
needs and information seeking behaviours.

It is when you watch people interact with information and ask them what they are doing to better understand how they use the information. Understand how someone uses information can help improve your design.

Group Formation

I would like to make a request that Lachlan Ryan is in my group for this course.